Atéssa Benefits Corporate Identity Package
The Situation
Coty & Bruce Benefits approached CR halfway through a major rebranding process. The San Diego based benefits administration and consulting company had changed its name and was in the process of changing its logo in an attempt to change how Fortune 500 clients perceived the independent employee benefits firm.The Solution
CR provided consultation services in an effort to create a strategy for the rebranding efforts. It was determined that a refined color palette, softened shapes in the logo, and revised collateral designs would better represent the rebranded company. With the foundation now solidly in place, the new Atéssa brand is yielding big benefits.Client Details
CR
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