Architxture Corporate Identity
The Situation
Following the folding of a major furniture competitor, former Steelcase executive and furniture veteran is starting a new venture - a space and interior planning company - one that is downright obsessive about the design process. Ladies and gentlemen, Architxture; its roots come from the depths of LA's bustling urban environ and the new venture has stepped up to fill the void that was left in the interior furniture design market. What's different? The company is taking a bold design thinking approach in crafting custom space solutions for their clients. Naturally, Architxture needed a knockout identity that would define themselves as an authority amongst their competitive market. The Solution
CR put on their thinking caps to design a logo and identity that paired clean lines with a bold personality. The attention to design is communicated through the orientation of the word mark, be it both modern and in-charge. A crisp orange and gray firmly anchor the brand identity by establishing a memorable and definitive color palette; suddenly Architxture is ready to take on the world. Client Details
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