The CR Studio Blog

Surfs Down

admin — Fri, 27 Aug 2010 15:19:22 +0000

Founded in 1984 by a small group of surfers in Malibu, California, Surfrider Foundation (SF) is a non-profit organization dedicated to “the protection and enjoyment of the world’s oceans, waves and beaches for all people, through conservation, activism, research and education.” Through more than sixty local chapters, SF counts with over 50,000 members across the United States. Earlier this month, SF introduced a new logo designed by Los Angeles-based 72andSunny.

This change is like going from surfing in Hawaii to your grandma’s tub: All the energy and dynamism the previous icon had has gone awash in the new one. By being confined in a square, the old wave conveyed a sense of the grandiosity a good wave can reach, completely engulfing you. I am sure someone, somewhere had a hard time reproducing the logo on a t-shirt or wetsuit and said they needed to change to something more simple and Nike-like. The new icon is weak not just in its sloppy execution but also in its depiction of a wave. It has no energy or power. The typography is a bit of a cliché but it could have been saved by better execution and a more interesting choice than all the weights of Helvetica Neue — just as one alternative, take different weights and widths of Titling Gothic and go to town or, to ocean, with it. There was no need to change the old logo so drastically; drawing one or two versions of it with less and more spaced lines for small reproduction and replacing that funky italic would have been sufficient.

Article from Elizabeth MacDonald at Brand New

CR’s take….love Surfrider but not the new logo. Still a member though.

Freeze Gopher

admin — Wed, 25 Aug 2010 19:00:20 +0000

The two man scramble returns this year to CR’s Fourth Annual Golf Classic. Join us in an afternoon of cheer where one team will emerge victorious.

Friday, October 15th
Check-in begins at 12:30
Tee off at 1:30

Encinitas Ranch Golf Course
1275 Quail Gardens Drive
Encinitas, CA 92024
Google Map
(760) 944-3432

$65 includes golf, cart, and range

Reply to (619) 501-3392 or info@thecrstudio.com

Greywhale Sessions

admin — Wed, 18 Aug 2010 16:58:09 +0000

Chris Christenson, Keith Malloy, Tyler Warren and G Love appear in the new film Greywhale Sessions by Woodshed Films, aka Moonshine Conspiracy. The crew heads to Baja Sur for some sun, surf, song and suds. Premiere was last week in Huntington and should be a gem.

Check out more at the official site.

Of Skateboard and Cinema

admin — Wed, 18 Aug 2010 16:46:23 +0000

A great refurbishment in an old cinema in Milan. Apart from the bowl, they did a great job with the rest of the space.

More photos and whatnot on the innernetwork.

CR Featured in LogoLounge Master Library

admin — Wed, 18 Aug 2010 16:34:00 +0000

LogoLounge just put out a great new book and CR’s proud to be included! Part of the Master Library series, we’re honored to have our work selected for this impressive collection.

In God We Trust

admin — Tue, 17 Aug 2010 21:21:05 +0000

Hard to fathom, but an interesting article from Fast Company cracks open a conversation as to how a rebrand of US currency could possibly alter, or maybe even boost our global reputation. Currency redesign seems bold; but enjoyable, nonetheless, to see the outcome of creative exercise.

CR Saves Little Italy

admin — Mon, 02 Aug 2010 20:41:29 +0000

All jokes aside, it was a crazy afternoon. Our offices face the park and the back of the Jonathan Segal’s Kettner Row Homes. We smelled smoke all day but figured it was from some local wild fires that weren’t put out the day prior. As the smell worsened in the afternoon, we went on the inspection knocking on doors and climbing to taller heights. Making the call to the fire department is always a big one, but we did. 3 fire trucks, some broken doors and glass found a pot had been left on all day making a house full of smoke. More chaos than than our quiet neighborhood is used to.

On Surfari Haiti World Premiere

admin — Tue, 27 Jul 2010 17:14:24 +0000

Presented by San Diego Christian Film Festival, Shayne and Shannon MacIntyre will be on hand for the world premiere of On Surfari Haiti as part of the RockPile Bookstore Summer Event Series.

When: Thursday July 29, 6PM -8PM
Where: 2277 Rosecrans St., RM#142, San Diego, CA 92106
Misc: Free Event, Free Coffee & Refreshments, Great Store Specials!

Hawaii, First in the World to Ban Shark Fins

admin — Tue, 27 Jul 2010 17:10:16 +0000

One more reason to like Hawaii. More info on Surfers Path here.

Caffè Informazioni Grafico

admin — Tue, 20 Jul 2010 20:26:26 +0000

Caffeine by design.